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Out of Copenhagen

1960s Tuborg Beer Commercial "The Thirsty Man" - Original Vintage Poster

1960s Tuborg Beer Commercial "The Thirsty Man" - Original Vintage Poster

Regular price $145.00 USD
Regular price Sale price $145.00 USD
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This is a poster classic among beer commercial enthusiasts and you will find it hard to find an exact copy of this poster. It has to do with the typing (and position of it), the colors, the size and the printing company.

You can see that by the typing of the letters, the printing type, the printing of Bording Grafik a/s and the signature in the bottom right corner of the poster. This poster is a recreation of the advertisement used from 1900-1950 - the only change is the letter type.

"The Tuborg Man poster" (Den tørstige mand) was created by the Danish artist Erik Henningsen. In 1900, Henningsen entered his image in a contest. His illustration did not win but won the second price. However, someone at the Tuborg Brewery later that year, saw the illustration and soon after Henningsen’s once forgotten contest entry went on to become one of the most popular Danish advertising images well over 100 years.

You have seen it all: A tired, disheveled yet well-dressed man standing along a country road on a hot summer day, mopping his head with his handkerchief. What does he need the most? At the bottom in dark chrism lettering are the words ‘Tuborg Øl’ (Tuborg beer). The simple message was: whatever the man has gone through (or is going through) he surely needs (or wants) a Tuborg beer. It remained so popular that even after Tuborg Beer was acquired in 1970 by Carlsberg, this Tuborg Man is still used today.

The style of the poster is a mixture of jugend and art nouveau. This is a great poster that would be cool to have anywhere form a stylish bar to the high class pool room or to pimp up any wanted surroundings.


Artist: Erik Henningsen

Print: Lithography (print by Bording Grafik a/s).

Dimensions: 24 x 33.3 in (61 x 84.5 cm)

Condition: Very good condition - minor signs of handling - please see pictures

Country: Denmark

Thanks for watching and please let me know if you have any questions.

REF: L1014

Materials: Original Vintage Poster

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