Print: Offset lithography (Bording grafik a/s)
Dimensions: 24.4 x 33.1 in (62 x 84 cm)
Condition: Fair condition - a small fold in upper left corner and a tiny crack in lower right corner - see pictures
This amazing cozy beer poster will light up any stylish bar or living room and lead your thoughts back to the days of traditional brewing by hands when the beer was served in barrels. To get a better understanding of history of Carlsberg here comes a short story about the worlds fourth largest brewery:
The Danish brewer and founder of Carlsberg, J.C. Jacobsen, started producing beers in 1874.
From the beginning Jacobsen was very keen of the Bavarian beer (South Germany), which is somewhat different from the white beer type Danes drank until the mid-1800s. In 1847 in Valby (then outside of Copenhagen), he built the Carlsberg brewery, named after his son Carl and 'berg' is the German word for mountain, which symbolizes the brewery's location, namely Valby.
The brewery would offer beers to the citizens of Copenhagen, but the space within the ramparts was so narrow and the environment so badly that Jacobsen sought the king's permission to place the brewery in Valby, and a new railway from Copenhagen to Roskilde came in quite handy too as the tracks went through Valby.
Carlsberg quickly gained success, and in 1868 the brewery exports its first barrel of beer. The beer quality was of great importance for Jacobsen and therefore he created the renowned Carlsberg Laboratory in 1875 - a lab to play a major role in future endeavors to understand the chemistry of beer.
J. C. Jacob's son, Carl Jacobsen, also came into the brewing industry, and in 1871 he was allowed to hire his father's newly built "Annex brewery" which also was on site in Valby. Father and son were not unanimous on the question of the quality of beer. Here believed father J. C. that one should not relax the beer's shelf life, while Carl just wanted to do this to meet the high demand.
In 1880 J. C. terminated his son's rental agreement so Carl could not expand his own production significantly. Istead the already wealthy Carl constructed the "New Carlsberg brewery" next to the other two. The ratio of Carl and J. C. was not always good, and the two Carlsberg breweries were first merged 19 years after his father's death in 1906.
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