Artist: Bernard Villemot
Print: Offset lithography (print by Moneta Milano-Roma, Italy)
Dimensions: 27.6 x 33.9 in (70 x 86 cm)
Condition: Excellent condition - very light signs of handling - please see pictures.
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A brilliant and colorful advertisement made by the infamous Villemot!
The poster encourage people to use Bergasol which is a sun tanning product. I am not sure if the company still exists today but this great poster luckily does.
The poster was created by the legendary French graphic artist Bernard Villemot (1911-1989). Villemot is called the best French poster artist for more than three decades and he is world famous for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. In 1953 Villemot began designing logos and posters for the new soft drink Orangina and he kept on designing almost until his final breath. This poster is among is last works.
Thanks for watching and please let me know if you have any questions.
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