Artist: Joan Jordan (signed in print)
Print: Offset lithography (print by Levison Junr.)
Dimensions: 28.7 x 40.7 in (73 x 103.5 cm)
Condition: Good condition - there is light wear on the edges, transparent adhesive tape in the corners and very light signs of handling - please see pictures.
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A very stylish poster displaying a lady in her prime age sitting with her dog on a station in Gothenburg (Sweden) and waiting for a train.
The poster is also an advertisement for the product "Mimosept Lyx" which are hygiene pads. I believe this poster could be one of the first ever made for a product in this category and interestingly the poster/commercial uses the same recipe as today. The woman on the poster is both travelling and alone at the same time which is really tells the story about an independent, free and emancipated woman.
The graphic design is a sort of mixed media collage which is also reminds me of concurrent mid-century animations. I guess the look of the poster was indeed very modern and fresh back then and today the style is still quite popular. The woman behind the poster is called Joan Jordan who also designed various posters for different companies. Many of her designs are in quite high demand these days.
Thanks for watching and please let me know if you have any questions.
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