Artist: Harlang & Toksvig Reklamebureau a/s
Print: Lithographic print (signed in print)
Dimensions: 20.3 x 26.6 in (51.5 x 67.5 cm)
Condition: Very good condition - a bit of transparent adhesive tape in the corners - please see pictures.
A rare rat control campaign poster from the mid 1940s! The message in this poster is clear: get rid of the rats or they are going to eat and kill everything (maybe even you kids!).
With the adoption of the so called "Rat Act of 1938" which required local authorities to combat rats the fighting was systematized. In 1940/41 a new alternative poison to control rats was approved - chopped and boiled onions added smoked herring and flour. The poison had to mixed in the right quantities and chopped in a specific and certain ratio before it had any effect. Then the poison was packed in portions and ready for use. Making the poison required quite a lot of working hours and was thus very costly so that method of making poison was abandoned again.
The poster includes a message saying: "The rat.. destroys for more than 80 million (Danish) Kroner a year equal to net profit of 26300 farms with 50 acres each. Join the rat control".
I have no idea of how much that would be today or in a different currency but I can do the math if you ask for it. Anyway this poster is quite a thing to decorate your walls with and I am sure that every visitor in the future home of this poster will have an opinion about this magnificent piece of history.
Thanks for watching and please let me know if you have any questions.
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