Artist: Peter Wibroe
Print: Serigraph (Print by Hald Serigrafi)
Dimensions: 16.5 x 23.4 in (42 x 59.5 cm)
Condition: Good condition - light handling signs, two-three very small foxing spots and some nearly invisible green lines (ink from the poster) in the lower right corner - please see pictures.
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"What makes.. the life slightly greener?" - Clearly Tuborg Beer has the answer for that.
The poster displays a person laying under a tree. Only the feet are visible but you can see that its summer (in Denmark) as the feet are naked and the tree is in full blossom. On the left side of the tree is a green bottle with a white label. This is an advertisement for Tuborg Beer but you have to know a bit about Tuborg to understand that this is actually a Tuborg Beer advertisement.
How do we know what kind of beer it is? Tuborg beer had and has been for a long time been advertised as being "the green beer" and the silhouette of the beer on the poster leaves no connoisseurs in doubt.
In the 1980s Tuborg launched a series of advertisements with a very clear and green message. It was during the heydays of Greenpeace and the environment was widely discussed theme in the shadows of several oil crisis. At the same time in Denmark (and across the world) in the advertisement field it was quite popular to make commercials with a kind of a riddle in it. If you where advertising a chocolate bar, a very obvious line in the 1980s could be: "when was the last time you had a great chocolate bar?".
Thanks for watching and please let me know if you have any questions.
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