Artist: Per Arnoldi (signed in print by Arnoldi)
Print: Offset lithography (print by Gutenberghus Reklamebureau/Norup & Bramsted Offset, København)
Dimensions: 27.2 x 39 in (69 x 99 cm)
Condition: Good condition - light handling signs, a small tear in the upper right side, light wear/tiny tears in the lower right side and a bit "spill over ink" (blue on white) - please see the pictures.
In the keel water of the 1970s energy crises they need the right man for the job!
The man was Per Arnoldi and he was hired to make campaign posters to encourage the Danes to save energy. This poster is a part of a collection of four different poster that was commissioned by Trade Ministry's Energy Saving Committee of Denmark (Handelsministeriets Energi-Spareudvalg).
This poster elegantly curves the Danish word "Spar" (save) out of the showerhead which really makes the viewer associate the organic shaped letters into water. In the lower left corner is the logo of the campaign which is simply called "Save energy" with the slogan "-it is necessary".
Arnoldi (1941) is a self-taught, world-renowned modernist artist. He is particularly known for his posters and considered one of Denmark's most important poster artists. He is known for a tight and easily recognizable form and color language. As a painter, Per Arnoldi always uses primary colors (red/yellow/blue) on a bed of black - just like on this very poster.
Arnoldi is represented in a number of well known museums in the world including Victoria and Albert Museum in London, Museum of Modern Art in New York, Museum of Modern Art in Toyama and Stedelijk Museum in Amsterdam.
This Arnoldi poster is a fine contribution to the modernist legacy and contains an important message - a message that is as relevant today, sadly. The poster would be great as a present to your teenage daughter who takes endless showers.
Thanks for watching and please let me know if you have any questions.
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