A poster that tells the worst case scenario if you play with fire.
The poster is an advertisement for "Fire Prevention Week" in 1934 made by the American National Fire Protection Association which sound encouraging people to be careful about not starting accidental fires. The reason why the poster artist displayed a plant burning has probably to something to do with the time period of the World War II. During wartime the plants and factories at home (in USA) played a very important role for the war effort as they produced important materials, supplies and weapons for the war overseas.
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