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"What makes.. the life slightly greener?" - Clearly Tuborg Beer has the answer for that.
The poster displays a garden which is nearly finished being planted with (green) plants in perfect rows but just before the last plants gets into the ground.. a nice cold Tuborg beer is needed. This is an advertisement for Tuborg Beer. However, you have to know a bit about Tuborg to understand that this is actually a Tuborg Beer advertisement.
How do we know what kind of beer it is? Tuborg beer had and has been for a long time been advertised as being "the green beer" and the silhouette of the beer on the poster leaves no connoisseurs in doubt.
In the 1980s Tuborg launched a series of advertisements with a very clear and green message. It was during the heydays of Greenpeace and the environment was widely discussed theme in the shadows of several oil crisis. At the same time in Denmark (and across the world) in the advertisement field it was quite popular to make commercials with a kind of a riddle in it. If you where advertising a chocolate bar, a very obvious line in the 1980s could be: "when was the last time you had a great chocolate bar?".
Thanks for watching and please let me know if you have any questions.
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