Print: Offset lithography
Dimensions: 11.8 x 23.4 in (30 x 59.5 cm)
Condition: Good condition - light signs of handling and a minor tear in the left side - pleases see pictures
The "Beer Dog Hof" is the name of the cute red dog on the poster. The dog was used in brief period as a mascot to promote the "Hof Beer" made by Carlsberg. However, the dog suddenly disappeared and I was not able to find any further information on the cute little beer dog.
Over the dog is a slogan which can be translated into "Glorious with a Hof". Hof is a Carlsberg Pilsner (lager beer) launched in 1904 and is also referred to by the nickname "Hof". When Carlsberg was appointed royal purveyor the brewery introduced a lager beer which was based on a previous product called "Gl. Carlsberg Pilsner". As with its predecessor, the label designed by Thorvald Bindesbøll who created a design that has remained largely unchanged until today.
The label showed the royal privilege and the beer was soon nicknamed Hof in public. The beer was introduced at the time standard bottle, also known as "shoulder bottle".
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