1970s Carlsberg Beer (Bottle) - Original Vintage Poster

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Artist: Unknown/Thorvald Bindesbøll

Print: Offset lithography (Bording grafik a/s)

Dimensions: 24.4 x 33.1 in (62 x 84 cm).

Condition: Very good condition - light signs of handling - please see pictures

Country: Denmark

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You are looking at the label of one of the most famous beers in the world - probably the best beer in the world (according to Carlsberg's slogan). Carlsberg has a selection of hundreds of products but this ad is promoting the "Carlsberg Premium" or "Carlsberg Pilsner".

The Danish text on the poster can be translated to: In nearly 100 years HOF has quench the thirst with the fresh clean pilsner taste after a long working day.

Carlsberg Pilsner is a lager beer launched in 1904 and is also referred to by the nickname "HOF". When Carlsberg was appointed royal purveyor the brewery introduced a lager beer which was based on a previous product called "Gl. Carlsberg Pilsner". As with its predecessor, the label designed by Thorvald Bindesbøll who created a design that has remained largely unchanged until today. The label showed the royal privilege and the beer was soon nicknamed HOF in public. The beer was introduced at the time standard bottle, also known as "shoulder bottle". 

In the coming decades, there was no significant changes to the product. The shoulder bottle was replaced with the current standard bottle and in 1991 the brewery used the name "HOF" on the labels to give a certain resonance in the media. 

On the 5th May 2004, the beer 100th birthday was celebrated, including a booklet about the beer's history.

Thanks for watching and please let me know if you have any questions.

REF: L3701

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1970s Carlsberg Beer (Bottle) - Original Vintage Poster

1970s Carlsberg Beer (Bottle) - Original Vintage Poster

Artist: Unknown/Thorvald Bindesbøll

Print: Offset lithography (Bording grafik a/s)

Dimensions: 24.4 x 33.1 in (62 x 84 cm).

Condition: Very good condition - light signs of handling - please see pictures

Country: Denmark