Artist: Bernard Villemot
Print: Offset lithography
Dimensions: 15.7 x 23.6 in (60 x 40 cm)
Condition: Excellent condition - very light signs of handling - please see pictures.
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This is probably one of the most desired vintage poster by the infamous Bernard Villemot!
The poster was made as an advertisement for the exclusive Bally shoes. Bally is a Swiss luxury fashion house who also offers clothing, handbags and leather goods for both men and women.
On the poster is a lady kicking the planet with her heel (the shadow is a mans shoe. The black/red shadow could also display the two sexes). The picture symbolizes an independent lady who can do what she wants when she wants it. Kicking the planet means kicking the old structures of power of the male world. At least that is what I believe.
The poster was created by the legendary French graphic artist Bernard Villemot (1911-1989). Villemot is called the best French poster artist for more than three decades and he is world famous for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. In 1953 Villemot began designing logos and posters for the new soft drink Orangina and he kept on designing almost until his final breath.
A very nice and powerful poster. Beautiful and symbolic and simple and yet it gives stuff to think about. Very clever design!
Thanks for watching and please let me know if you have any questions.
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