Artist: Erik Henningsen (signed in print)
Print: Offset lithography (print by Winther & Winther a/s)
Dimensions: 26 x 39.4 in (66 x 86 cm)
Condition: Very good condition - only very light signs of handling (mainly on the edges) - please see pictures.
This is a poster classic among beer commercial enthusiasts and you will find it hard to find an exact copy of this poster. It has to do with the typing (and position of it), the colors, the size and the printing company.
I tried to investigate the exact year of this print and after doing a lot of research I found out that to poster is from 1940. You can see that by the typing of the letters, the printing type, the printing of Winther & Winther a/s and below the signature in the bottom right corner of the poster.
"The Tuborg Man poster" ("Den tørstige mand") was created by the Danish artist Erik Henningsen. In 1900, Henningsen entered his image in a contest. His illustration did not win but won the second price. However, someone at the Tuborg Brewery later that year, saw the illustration and soon after Henningsen’s once forgotten contest entry went on to become one of the most popular Danish advertising images well over 100 years.
You have seen it all: A tired, disheveled yet well-dressed man standing along a country road on a hot summer day, mopping his head with his handkerchief. What does he need the most? At the bottom in dark chrism lettering are the words ‘Tuborg Øl’ (Tuborg beer). The simple message was: whatever the man has gone through (or is going through) he surely needs (or wants) a Tuborg beer. It remained so popular that even after Tuborg Beer was acquired in 1970 by Carlsberg, this Tuborg Man is still used today.
The style of the poster is a mixture of jugend and art nouveau. This is a great poster would be cool to have anywhere form a stylish bar to the high class pool room or to pimp up any wanted surroundings.
Thanks for watching and please let me know if you have any questions.
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