1970s Daniel Hechter French Fashion Poster - Original Vintage Poster

Used

Print: Offset lithography/lithography

Dimensions: 29.9 x 45.3 in (76 x 115 cm)

Condition: Very good condition - the poster has tape marks in the corners, a little wear on the surface and and minor tears in the outline. The poster also has a bend at the blue bottom - please see pictures. 

Country: France

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€ 199

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Here is one very stylish advertisement for French fashion brand Daniel Hechter.

Maybe you know Daniel Hechter from the brand but he has actually had a tremundes impact of the clothing industry. Hechter is know as the inventor of "ready-to-wear" or "prêt-à-porter" which means cloth designed in a differernet standard sizes like medium, small etc. Before that "invention" most clothing was designed in individually sizes. At least that is how the story goes.

I have dated the poster to be from the early 1970s after talking with my sister who has a Master in Cultural History and educated in clothing design. But the poster could be a bit earlier or a bit older as it is hard with that fashion. 

The poster is an slightly over-sized poster in overall very good condition. The print is some lithographic print but it could also be a combination between offset and litho. The quality is very high and the colors are amazing.

Thanks a lot for watching and please let me know if you have any questions.

REF: 10702

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1970s Daniel Hechter French Fashion Poster - Original Vintage Poster

1970s Daniel Hechter French Fashion Poster - Original Vintage Poster

Print: Offset lithography/lithography

Dimensions: 29.9 x 45.3 in (76 x 115 cm)

Condition: Very good condition - the poster has tape marks in the corners, a little wear on the surface and and minor tears in the outline. The poster also has a bend at the blue bottom - please see pictures. 

Country: France